Review by Joseph Thoing’o
Book: BOOK MARKETING SECRETS.
Author: Albert Griesmayr.
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This book takes potential writers through some of the most crucial but most often ignored rubrics that can define the success of a book in its lifetime.
Griesmayr puts it succinctly that “Every dollar spent in the book is worth more than the same dollar spent in advertising.” This is a fact. The content in any book is key to the success of any book. In addition, it is not enough to have a great idea to write on, but one must clearly identify who the potential readers or the target audience for one’s book. As the author puts it; “The strength of the manuscript, the raw power of the story, the book’s inner beauty, is still the ultimate foundation for a book’s long term success.”
Ideas that are easily accepted by publishing houses could be said to fit the prevailing norms. However, the amount of rejections a manuscript can face could be a sign of potentially great story. Citing Harry Potter, and the twelve number of time it was rejected the author in a way encourages writers whose works may be rejected. There is hence need to believe in one’s writing craft, and where possible to question what could be the reason behind the rejection. I guess finding an answer to this can be a sure way of working towards the success of one’s book. This book has presented ten of some of the most important things publishers look for in a book. Some of these include; Cover, Title, Description, Layout, Author, Publisher, Reviews, and marketing strategy to mention a few.
I think many writers would grapple with the question; how can I tell whether the cover of my book is appropriate? Interestingly, the author has answered this question in a very easy and straight forward way. Check out for the following: is the Genre matching: yes, is the Title/Visual match: yes, is the Benefits communicated: yes, is there a Unique twist: yes, and finally is there a Resulting wow effect: yes. I would say that I found all these questions answered in this cover within a single glance.
A good title as Griesmayr observes, should be easy to remember, short and memorable, attention grabbing, should match the theme of the book and finally should spell the benefit the book presents to the reader. I feel that the title of this book is an honest reflection of what one finds in the content.
As the reader will notice, the book discusses these as some of the key book marketing techniques: What is the goal, who are my perfect readers? How many people do I need to reach? What are the channels I have to use? How good does my product need to be? to mention a few.
In addition, the author discusses key marketing strategies. Some of these include; reviews and the logistics for reaching the greatest number of readers. A successful marketing strategy should answer the following questions as the writer observes:
1. What is the goal I want to reach? (e.g. sales numbers)
2. Who are my perfect readers? Who likes my book?
3. How many people do I need to reach? (to reach my goal)
4. What are the channels I have to use? (to reach my audience)
5. How good does my product need to be? (to reach my goal)
Moreover, the author mentions the importance of digital marketing since as he puts it, it has become paramount in an increasingly competitive and global technology driven market. Arguably, the challenge many would face is how to implement the digital platforms for better visibility and market for one’s book. The book draws a clear guideline on how to plan a book campaign. This includes the percentage number of people one may need and the potential effect this can have on the book market.
Learn from the success of others. The author gives this advice which can help many writers:
Open a bestseller lists and analyzing sales rankings of books at major retailers, such as Amazon. Go through the first 10 books of major lists, and analyze their book marketing keys. Figure out what they do to be successful. Check out their webpages and observe how they present themselves and their books. Once you take a deep look at the most successful players and start learning from them, you realize more quickly the gap that stands between you and them. Once you see the gap, you can start to close it by modelling and adapting what successful market players do. Success often speaks for itself. It is hard to hide.